1) Instant result
People come to Google to buy products online. If people see your ad on the top of their search results, they will definitely visit your site. It will drive the audience to your website in minutes. People are looking to purchase a product because they are using keywords like ‘buy’. Google ads give better results compared to other ads.
2) Highly targeted
In Google AdWords, you can target your audience on a different basis. Target based on the basis of location.
Based on language.
Target based on Keywords and hobbies.
Using Google Ads for your product is cost-effective. For a search ad, you only pay for per click (PPC), and for a display ad, you only pay for a thousand impressions.